We train managers and their sales teams of all sizes, to implement new home sales systems and processes that are proven to work in all market conditions. Roland’s training is honed from his decades of real-world experience, is easy to follow and fun to learn; and most importantly increases sales and conversion ratios measurably and consistently.
Roland visits builders Sales Centers and homes in person and consults in depth on an ongoing basis, with Sales Directors and ownership on each facet of their new home sales organization and sales process. The best results are obtained when training, consulting and leadership are all aligned and working together to accomplish systematic and measurable results and long-term sustainable success.
Topical increase in sales is the short-term benefit of the training, the long-term goal of the coaching and consulting is total transformation of the sales organization. There are many home builders across North America who credit their deep-rooted long-term success to Roland’s holistic approach to sales and consulting. This has given many the confidence to expand, knowing they have a systematic approach to sales, proven to yield successful results year over year.
"I would highly recommend this book to anyone in the new home sales industry. Very well written and with loads of real-life examples and scenarios, this book will absolutely add to one's knowledge and expertise."
Audiobook Available on Audible and iTunes
Roland is open, honest, engaging, energetic, and charismatic! He really works hard to help the team to learn and succeed.Natalie Garavelli
Roland is very engaging and thought provoking! He really teaches in fashion that reinforces selling processes and teaches us that it is Ok to “Ask for the sale”.Clay Miller
Unbelievable Training, Roland is charming and engaging and I like that he has real new home sales experience to help us with his techniques.
I am thankful that there will be monthly follow up on our training to help continue and further our skills.Cassie Smith, Manager
Wonderful, I took many new nuggets and cant wait to start using them. Roland was enthusiastic with lots of energy, funny, informative and clear on the process.Audrey Leer
I have been in new homes sales for over 10 years and have had numerous trainers, and I can that Roland’s program was the best experience I have ever had! Roland is knowledgeable yet fun and creative.Robert Miles Bradshaw
Roland was funny, communicated well and brilliant with responses, how to speak to clients. It is nice to know that the teacher has “Walked the walk” in new home sales. I love the idea of closing a you go, and that this actually puts the client at ease.Terry Smith
Incredible program! Roland is great, his knowledge, enthusiasm and love for teaching his content made me more excited to learn it.Kyle Jackson
I have been selling new homes for 18 years, and I really appreciated that everything we learned and discussed was relevant to todays market. Roland was knowledgeable and motivational and I really enjoyed learning from one of the best in the business!Kayleen "Kiki" Helling
Roland was funny, communicated well and brilliant with responses, how to speak to clients. It is nice to know that the teacher has “Walked the walk” in new home sales. I love the odea of closing a you go, and that this actually puts the client at ease.Tammi Smith
I wanted to share a real life example of a team member using Roland's negotiation training on a standing inventory home this week. It worked great and we have a signed agreement! Terry got a new lead, He promptly met them the same day and demonstrated the home. While meeting them he did a great job of discovery and pulled out some key info from the Customer.Ryan Stegler, VP
I am very proud of - Paige. Paige is brand new to the negotiating part of real estate and was faced
with a difficult customer and Realtor who wanted everything under the sun, shortly after Roland's first
on site training.
I owe so much of my success to Roland Nairnsey! My career launched with Roland’s sales training many years ago having been onsite with a Luxury Home Builder in Sarasota under his direction...Terri Harrington - President/Owner
"I wish you had space to be able to share the infinite words of wisdom I have received from Roland over the years. ..."Erick Cooper
"This was eye opening and opened up a whole new side of me. Roland has created a systematic more linear process which makes for more time and more closings."Jeffrey Barlow
"This program was super helpful as I am anew sales agent. It really breaks dow all aspects of the sales process and Can walk out of this training knowing I have all the tools I need to be successful. Roland is awesome and a wonderful teacher."Logan Taylor
"Roland is a great speaker, he is knowledgeable, kind and very motivating."Regan E. Dumas
"Professional, knowledgeable, great person and so good at what you do. You practice what you preach!"Haeleigh Peterson
"I don't know what I would do without Roland's Mastermind Group! The opportunity to discuss best practices and brand-new practices with some of the best and brightest minds throughout our industry is invaluable. Even the most experienced New Home Sales Managers and Owners need training and assistance, especially with a market like ours that is evolving and shifting so quickly". Terri Smith.Terri Smith
"This really helped me define my style and how to guide clients across the finish line. I really enjoyed tapping into Roland's years of experience."Chip Ferlaak
"Roland is intelligent, funny, caring and great at getting everyone involved."Tanya Johnson, Spring Division
"Roland was fantastic! I was so glad there was humor as it made this info come alive to use in real life situations. I can use these concepts as an "Online Sales Counselor."Amy Simoneaux, OSC
"I'm a great big fan of Roland. He is an amazing presenter knowledgeable and simply funny."Dylan Sled
"Inspiring and energetic! This is a valuable asset to all sales professionals, easy to stay engaged and absorb all of the fantastic info he had to share."Jenn Fenske
"Fantastic and engaging, learned a lot from a master. He is patient and knowledgeable and loved that he puts the same amount of effort into the newest employee as he does with the most experienced."Christopher Honch
"Roland was a powerful and compelling speaker and trainer.
His coaching was authentic. You can see how passionate he is about new home sales, and building confidence in each and every individual that attended."Vanessa Freeman
"Informative, Interesting, productive and exciting. Roland is very in tuned with salespeople and people in general. He is very constructive with his teaching methods and appreciate his open approach."Ron Montalbano
"Incredible, best training I've ever had. Roland is a great salesperson and a great trainer. You can tell that everything he touches turns to GOLD."Amir Chang
"This is the first training I have had where the instructor was currently in the industry so he can relate to what we go through. Roland kept me engaged and excited throughout the whole 2 days. I like how he had the entire group participating and we were able to share our thoughts."Roger Gellardo
"Roland is very charismatic, friendly and funny. This was very insightful and I really enjoyed his teaching style."Clare Nicolson
"Thank you so much, I have not been able to stop thinking about our training/seminar this week. The workbook that you created was informative and forced all of us to participate and have some fun. And we learned from one anotherVirginia Cox - Sales Manager
"I can't thank you enough for the absolutely inspiring two days you spent with our team! We are all so excited to try our new process and techniques!"Sally Horvath - Vice President of Sales Operations
"He's funny, yet so knowledgeable; such a perfect blend. Kept us engaged while learning."Lauren Dial
"Wonderful, taught me to keep an open mind and adapt to change."Kelly Nicholson
"Incredible program! I have learned so much. I feel like didn't know how to be an agent until completing the program. Roland is great with all types of different personality types, full of energy and entertaining! Of course, very educational!"Morgan Xenos
"What an amazing training by Real Estate expert, coach and published author Roland Nairnsey. It is a privilege to learn from the best!!"Mandy Hodges
"We can’t thank Roland enough for his time he gave to our group in Sarasota,Fl!! This guy is the real deal! You can tell he genuinely cares for people and helping others achieve the success he has had. Thank you for you wisdom Roland..."Sheri and Luke McFarland
"Roland was a breath of fresh air.
He has a way of training that doesn't feel like you're being programmed. He's kind and funny and I appreciate his expertise."Michelle V. Libby
"Love his interactive, up-beat style! He keeps it interesting!"Jessica Lundgren
"Always fun and informative - can use material and ideas right away to better myself...Roland makes things interesting and fun - ideas are always well thought out and make everyone better if you implement."Jamie Nicolls
"I think Roland's training is always so thorough! It's great to review bases, while learning to elevate your sales presentation from start to finish! Roland is fantastic! I love the training, but I also love that he shares the best of our video shops as well. It helps to see our peers in action while they are implementing previous training."Melissa Ehren
"Excellent, thorough. It's not a salesy pitch, but a structured guide lead to sales...Roland is an excellent teacher, very communicative, but has excellent EQ."David Dupont
"Always love the material, pick-up more techniques and tricks to sharpen skills. Kahoot game was fun...Roland is a consummate professional, makes learning fun.Doug Venable
“Very funny and engaging. Kept my attention and I learned a lot of great things to implement in my business.”Kimber Gaither
"Great program. Provided awesome tactics, techniques, and procedures that will greatly improve my ability to function as a real estate professional."Ron Beck
“I just wanted to reach out and thank you for the FUN training we had last week. It was very informative and I am already putting my new skills and techniques to use!..."Aimee Fedor (in an email to Roland)
“Amazing person, educator and coach. I feel like he’s a lifelong friend who I’ve trusted for years.”Jake Bradshaw, McGraw Realty and Beacon Homes
"Great attitude, authentic, and fun!"Brad Stowe
"Excellent trainer, easy to learn from, interesting!"Kasey Reyes
"The program was life changing, it has already made a huge impact on how I think in sales. Roland's personality and passion for sales are contagious."Lindsay Price
“Roland is fun, energetic, entertaining with great information. I loved how he kept us all involved by using our homes, asking questions and making us laugh."Silvia Besser
"Entertaining, energetic, and educated! Great content with applicable examples"Richelle Frost
"Roland is to new home sales training what Pelè is to soccer, Woody Allen to screenwriters, and Babe Ruth to MLB players - The Best!"Becky Martin