“Roland is an amazing trainer, he had me laughing and learning. His experience selling homes brought real depth and value to his techniques for the sales process. Often trainers’ experiences aren’t in the same industry or of current experience. Roland’s program is awesome, structured but fun!”
Heather Mansfield, Robuck Homes, Raleigh, NC
“I have been in new home sales for over 10 years and have had numerous trainers, and I can say that Roland Program is by far the best I have ever experienced! Roland is knowledgeable yet fun and creative.”
Robert Miles Bradshaw, Dream Finder Homes, Denver, CO
“Roland is a great coach. Whether you are new or experienced, his training WORKS! What he has taught me has forever changed my professional career. Once you understand the techniques, you cannot unlearn what he teaches you.”
Kevin Miller, Miller Family Homes, Wichita, KS
"They both really loved the personal coaching! I think especially Chip needed some wind in his sails and you provided that. They both had an action plan that they implemented and both of them got sales in the last week, which led us to reach last week's goals!"
Terri Smith, Director of Customer Experience, Bosgraaf Homes
It is common for even the best salespeople to hit a rough patch. With that in mind we often factor in time for one on one “Remedial” Coaching. This has proven invaluable for many salespeople who have managed to identify what was broken in their process or mind set, fix it and begin selling again with confidence.
“I’ve been in new construction since 1989 and can honestly say that Roland’s New Home Sales Plus training is by far the best! The information is relevant and wonderfully delivered and the feedback from my agents was exceptional. This is an essential course for anyone in the industry!”
Jeff Knox, MIRM Sterling Homes, New York Development Group, LLC. Broker/Owner
During Covid Roland moved all of his training online. If a builder prefers only virtual training, then Roland has broken the A-Z into five modules that are taught virtually, for five weeks. This includes exercises in between each Zoom to maximizes learning. This is still offered if travel isn’t viable, and subject to the time being available. Of course the level of connection between Roland and the sales team is not as heightened if there is an in-person visit.
“Roland is an exceptional trainer. He bring years of hands on experience to the table. Everyone in new home sales should spend time with Roland.”
Bruce Rosenblatt, Insight Homes, DE
Q: What do you do when you only hire one or two salespeople at a time, how do you get them trained?
A: We created the Virtual Academy for just this situation and allow one up to three salespeople per company and combine them with sales professionals from other builders all across the country. The A-Z of New Home Sales is broken into five modules, and just like the Private Zoom training includes three exercises between each session.
Each session is recorded, attendees can return one time within twelve months if they missed a session or would like to retake a module for deeper understanding.
We are the “Only” New Home Sales Company to include the following benefits with
“Take action every day, in the direction of your dreams.”
Sales training is about action and implementation, not sitting in a classroom. Just like when we learned to ride a bike or play an instrument, we practiced until we got it right. In order to ensure transformation and proper assimilation of the new sales processes, we roll up our sleeves for some fun, yet essential “Roly Playing” and coaching. In a friendly safe setting The team develop their confidence and increase proficiency in all aspects of the sales process. We Role play:
"Roland is fantastic! I love the training, but also that he shares the best of our video shops as well. It helps to see my peers in action while they are implementing previous training and succeeding."
Melissa Ehren, Shea Homes, Charlotte, NC
We suggest that the sales teams are shopped by an Independent Shopping company. The videos are sent to the salespeople to review, along with the objective New Home Sales Plus fillable scoring forms. The salespeople will watch their shops by themselves and fill in score sheets, and action plans. Roland, and the Builders Sales Manager will then meet with each salesperson for their formal review session, and watch their shops together, as well as fill in the same scoring form. Action plans will then be created for each salesperson.
After watching all of the shops, the training will be based the following day, upon areas that need to be worked on. We will discuss the areas to improve, as well as role play them at a more advanced level. We will show excerpts of the best shops to the whole team to inspire them, and prizes will be awarded for Best practices. Such as: Best Presentation, Demonstration, Closing, Managing Objections, and Best Overall shop.
This training cycle should be continuous, always improving and developing skills.
“Roland offers a through and concise playbook for handling the real life practical aspects of Rela estate sales. I’ve got 25 years of marketing, sales, and Real Estate experience, with extensive training and education and none of that matches the usefulness and portability of Roland’s approach. Plus his relaxed and engaging style set the perfect tone for absorbing complex ideas in a low stress manner.”
Jason Robbins, Coldwell Banker, Seacoast Realty, Wilmington, NC
Roland became a licensed Realtor ® about six months after Michael Jackson released the Thriller album, now that’s a long time! As a result he respects and understands the Realtor ® experience and often teaches groups of Realtors ®, some of whom work for builders and others who want to understand how to work with Builders more effectively. Either way Roland enjoys helping Realtors sharpen their sales skills and even has a program that in Florida earns 11 hours of Continuing Education Credit.