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Archive for July 2019

New Home Sales Specialist Spotlight: Jameson Leasure

The most rewarding part of being a sales trainer and coach are the real-life success stories of our students.  One particular gentleman who really stands out for me, is Jameson Leasure. I had the pleasure of meeting Jameson for the first time in September 2016. He is part of the David Huffaker Group at Keller…

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How to Avoid the Customization Trap

One of the most common complaints I hear from builders all across the country is that we get involved in too many unnecessary customization requests. This slows down the sales process, wastes resources, typically turns happy clients into unhappy ones, and frequently doesn’t even lead to the sale. Dr. Barry Schwartz, in the Paradox of…

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