Articles

Reinforcing the fundamentals as well as always closing sitting down can help sales professionals find success in a shifting market.

Customers have plenty of reasons to defer a sale, but it's up to the sales team to find a way to guide them to the finish line.

It's tougher than ever to find and retain top talent, but having a system in place gives you an advantage.

It's not enough to watch buyers walk in the door anymore, you need to actually work for your leads.

How you approach clients has a great effect on whether you can sell them a new-construction home or if you will watch them walk away without a sale.

It was so easy to sell homes during the pandemic that many essential techniques were thrown to the side. It's time to clean things up.

Roland Nairnsey has sold houses through several downturns, and he's convinced a strong sales team can still close deals in this challenging market. 

One of the most common complaints I hear from home builders all across the country is that we get involved in too many unnecessary customization requests. This slows down the…