As the market continues to shift and today’s buyers grow increasingly cautious, success in new home sales requires both renewed fundamentals and a fresh strategy. I recently had the opportunity to contribute insights to a feature in Builder Magazine by Leah Draffen, alongside my colleague and friend, Kevin Oakley of Do You Convert. The article, titled “6 Expert Tips on How to Sell Houses in 2025,” offers practical ideas that every new home sales professional can apply right now to thrive in this challenging environment.
In this piece, Kevin and I both emphasize that while technology and marketing are important, the true differentiator remains the salesperson. With builder-driven traffic declining, it’s time to become proactive, driving quality traffic through realtor relationships, referrals, and community events. Hosting educational sessions or neighborhood gatherings gives buyers meaningful reasons to visit and engage, creating both buzz and trust.
Kevin highlights an essential truth: price positioning drives conversations. A slightly lower entry price point can open the door to new leads and raise visibility on platforms like Zillow and NewHomeSource. The key isn’t slashing prices, it’s creatively rethinking product offerings to match demand.
I also emphasize the importance of leading and closing confidently on the first visit. Today’s buyers face enormous choice overload, and hesitation often leads to lost opportunities. Stay committed to the full sales process:
Persistence remains non-negotiable. As Kevin notes, even leads four years old can still turn into sales. Long-term follow-up is not just worthwhile, it’s essential. And when it comes to financial conversations, understanding “the monthly investment” can help buyers reframe affordability in practical, relatable terms.
Finally, Kevin makes a smart observation about advertising spend: most of us don’t have an attention problem; we have a conversion problem. Before ramping up your marketing budget, ensure your current traffic is being effectively nurtured and converted.
This article captures exactly where our industry stands today, and how we can all rise to meet it. I’m incredibly proud to share it with you, as it reflects much of what we teach at New Home Sales Plus every day: consistent follow-up, community connection, and confident closing.
To read the full article and explore all six expert tips, visit Builder Magazine here: “6 Expert Tips on How to Sell Houses in 2025.”
— Roland Nairnsney, Founder, New Home Sales Plus