This year, Roland is teaming up with Meredith Oliver to provide a Building Knowledge Session in the Sales & Marketing Track on "MAP It Out: The Best Route for Moving Aging Inventory" on February 18th, from 8:15 am - 9:15 am. They will be located in Room OCCC - West 315A.
MAP It Out: The Best Route for Moving Aging Inventory is a high-energy, tactical session that gives your sales and marketing team a clear, repeatable framework to turn slow-moving homes into closed sales.?
Aging inventory is one of the biggest threats to profitability in today’s market, but it doesn’t have to drain your margins. In this session, Roland shares the proven MAP method: Marketing, Appearance, Pricing & Promotion to help you diagnose what’s holding listings back and create a step-by-step action plan to move them faster.
Through real-world examples, before-and-after marketing makeovers, and practical checklists, you’ll see exactly how to refresh stale listings, create urgency without fire-sale discounts, and get your team aligned around a smarter inventory strategy. You’ll walk away with tools you can plug into your sales meetings, OSC workflows, and marketing campaigns immediately.?
How to apply the MAP method to identify issues with aged and quick move-in homes and accelerate the sales process from first click to contract.
How to audit and enhance your marketing using email, digital ads, website optimization, and OSC outreach to boost the visibility of aging inventory.?
Targeted sales strategies and talking points to overcome buyer objections and confidently close buyers on homes that have been sitting on the market.?
This session is designed for sales and marketing leaders, onsite agents, OSCs, and builders who are serious about protecting margins while moving inventory. It’s especially valuable for single-family builders and sales teams managing spec homes or quick move-in communities in a shifting market.?
Session: MAP It Out: The Best Route for Moving Aging Inventory.?
When: Wednesday, February 18, 8:15–9:15 a.m., during IBS 2026 in Orlando.
Where: Orange County Convention Center, West 315A.?
Format: Building Knowledge Session, Advanced-level content.?
Track: Sales & Marketing.?
To attend this session live at IBS 2026, you’ll need an Expo + Education pass, and seating is first-come, first-served, so plan to arrive early.
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