Join us in Orlando, Florida for one of the most impactful builder events of the year, the SMA Best Home Building Practices Summit, happening September 29 – October 1, 2026, at the Wyndham Lake Buena Vista (Disney Springs Area).
This 3-day, high-level summit brings together owners, executives, and leadership teams from across the home building industry to focus on one clear mission: drive more traffic, increase sales, and control costs. Led by SMA Consulting and top industry experts, the Summit delivers real-world strategies backed by data, benchmarking, and proven performance.
In 2026, the Summit is elevated with a powerful partnership: Roland Nairnsey and New Home Sales Plus are co-leading an expanded Sales & Marketing Track, designed specifically for builders who want to improve conversion, strengthen teams, and increase profitability.
Roland brings nearly $1 billion in personal home sales experience, along with decades of coaching top-performing builders across North America. His sessions are known for being practical, direct, and immediately actionable.
A high-energy leadership session focused on building a true Sales A-Team. Learn how to shift from managing to leading, implement the R.A.T.E. system (Recruit, Account, Train, Evaluate), and create a culture that consistently wins sales.
Based on Roland’s newest book, this session teaches how to confidently handle buyer objections, protect margins, and turn negotiations into closing opportunities, without relying on discounts.
Discover how tools like Jome and Rilla can transform follow-up, outbound calls, coaching, and accountability. Learn how to measure what matters and dramatically improve conversion rates using AI.
Join Roland and top managers Jacobi Winslet from Timber Craft Homes and Jenna Parker from Stevens Fine Homes as they reveal how to turn social media into a true sales engine, building trust, increasing engagement, and generating better-qualified prospects.
An advanced-level session on mastering buyer psychology, communication styles, and NLP-based techniques to guide prospects confidently through every stage of the sales process. With licensed NLP Coach and New Home Sales Plus senior facilitator Tom Daddario.
Proven strategies to increase qualified traffic and conversions
Leadership systems to build stronger, more accountable sales teams
Practical tools for negotiation, follow-up, and closing
Real-world insights from top-performing builders nationwide
Alignment across your leadership team for stronger execution
Dates: September 29 – October 1, 2026 | Event Kick Off Starts at 6 PM with Registration, Reception & Dinner (View the Full Agenda)
Location: Wyndham Lake Buena Vista – Disney Springs Area
Address: 1850 Hotel Plaza Blvd, Lake Buena Vista, FL 32830
Hotel Options:
Wyndham Lake Buena Vista (Tower): Starting at $173/night | Click to Reserve Your Room Online
Wyndham Garden Lake Buena Vista: Starting at $133/night | Click to Reserve Your Room Online
Room Blocks & SMA Pricing Expire on 8/20/2026!
Take advantage of exclusive savings when you register for the Summit with Roland’s code: ROLAND150
Save $450 instantly
Save up to $1,850 when you register your whole team!
Combine with early bird pricing (available through July 31)
Builders and owners
Sales and marketing professionals
Sales managers and team leaders
Operations, construction, and purchasing leaders
Bring your entire leadership team so each department can attend dedicated tracks and return with a unified strategy for growth.
Hosted by SMA Consulting, this event is built on over a decade of benchmarking real builder data across markets, covering financials, operations, compensation, and performance. This is where those insights turn into actionable strategies you can implement immediately.
If you are serious about increasing sales performance, improving team accountability, and building a more profitable operation, this is the event to attend.
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