IBS 2027 Program - From

From "But" to Buy Program Details

New Home Sales Plus is bringing another must-see program to the International Builders’ Show 2027 in Las Vegas, happening February 2–4, 2027! From "But" to Buy: How to Embrace Objections & Turn Them into More Sales, presented by Roland Nairnsey. This session will help builders and sales professionals turn objections into opportunities and close more sales with confidence.

Learn How To:

• Reframe objections as buying signals and opportunities for deeper discovery by understanding why buyers object, hesitate or say but.
• Apply a proven six-step formula to manage objections, including time and price, with greater clarity, calm and confidence.
• Address buyer concerns without unnecessary pressure or discounting by building value, trust and certainty.
• Use objections to strengthen buyer confidence, overcome hesitation and move prospects toward the sale.

Who Should Attend: Sales & Marketing Professionals, Multifamily Builders & Developers, All Types of Single-Family Builders

Format: Building Knowledge Session

When: Wednesday, February 3rd, from 4:00 - 5:00 PM

Location: LVCC - West 315

Registration Type: Expo+Education Pass

LEARN MORE TICKETS ON SALE NOW - CLICK TO GET YOURS

Leave a reply