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International Builders' Show 2021: The On Your Lot Revolution - Secrets and Myths from 3 Successful Owners

January, 25, 2021

So many builders with which we work have added “On your Lot / Land” building to their repertoire, so we thought it would be beneficial for others to learn from them, and to hear first-hand how to successfully navigate this highly lucrative area of building new homes (when done correctly). 

The International Builders’ Show is being hosted 100% virtually this year, so we just recorded this session for its release in February. Please watch our program at your leisure when it becomes available on February 9, 2021.  

If you would like the accompanying PowerPoint, please email us and we will send you the pdf:, Subject: The OYL Revolution, Secrets and Myths.

Eric Alarid, Senior Vice President, Tilson Custom Homes

Tilson Custom Homes has been successfully building on their clients' land throughout the state of Texas for 88 years. They have a well-deserved reputation as the experts in this field and, in 2020, were able to sell just over 800 homes.

Eric and his impressive team have made the buying process simple and fun for their buyers. Eric spoke about this and how he and his marketing team have invested their time wisely in creating marketing content and videos, so that their potential buyers will already know so much about them before even setting foot into one of their exciting model parks. Don’t believe me, go to YouTube and see the amazing videos that make building a Tilson home look so desirable.

Mike Bosgraaf, Owner and President, Bosgraaf  Homes

Mike is a third generation builder based in charming Holland, MI, successfully building in communities, "in-fills”, and “OYL” throughout West Michigan.

Mike has so much practical experience and common sense, and he shares his information memorably with his dry Michigan humor.  Mike discusses how he has been successful by “Staying Within His Lanes” and not trying to be all things to all people, e.g. “Not building cattle sheds” and how “Speed Sells”. 

Jeremy Jackson, Owner and President, JC Jackson Homes LLC

Jeremy Jackson is a 4th generation builder and his family has been building in the New Bern area for just over 75 years. Like Mike, Jeremy also builds in communities, some "in-fills" and “OYL” in scenic New Bern, NC.  Jeremy shared some of the decision making that caused him to add OYL to his repertoire and many practical tips, such as developing relationships with lenders, who can make or break your OYL division. He also shared the importance of training.


All three builders shared their info and then chatted to give a deeper understanding of these important areas of successful OYL building. We hope you enjoy the program and please feel free to reach out with questions and to receive the PDF of the power point.

By Roland Nairnsey New Home Sales Plus

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