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The House That She Built with Kristi Allen and Mollie Elkman

If you haven’t heard the story of The House That She Built-then listen up!

The Utah Chapter of the NAHB Professional Women in Building built a home in Saratoga Springs UT that was designed and completed by an all female crew. The goal for this home is to highlight women professionals, skilled tradeswomen, and women-owned companies for all stages of the project. The eclectic, contemporary farmhouse style of The House That SHE Built represents the collaboration of the women in our industry and the varied talents and abilities of each.

Kristi Allen the owner of WoodCastle Homes served as one of the general contractors on this project and Mollie Elkman-owner and President of Group Two was the creative force behind the branding. They recently appeared on the episode of the New Construction Marketing Podcast where they talked about the project and why they chose to be involved in it.

One of the cool things is that this mission is going to continue through a children’s book The House That She Built that was inspired by the project and was written and illustrated by Mollie and Georgia Castellano. The book is available for pre-order now.

Mollie Elkman will be one of the presenters at the Sales and Management Retreat in October-she’ll be a part of the Marketing Zoomposium on Day 4 of the event. The Early Bird Tickets are now on sale. To learn more about the event and to take advantage of the best pricing please CLICK HERE. Space is limited-this is an in-person event.

Meet the Speakers – Mollie Elkman – Podcast 

Group Two is a forward-thinking agency with a deep-rooted past in the new home marketing industry. It’s second-generation leader and owner Mollie Elkman, has been immersed in home building her entire life. Mollie is a natural-born leader and some of her earliest memories are traveling to the International Builders’ Show, visiting model homes with her dad on the weekends, and even being in black and white print ads for home builders back in the ‘80s.

From typewriters to computers, print ads to digital, Group Two has always stayed ahead of the times. And thanks to Mollie’s leadership have evolved with the industry, and evolved the industry itself often setting the new home marketing standards for builders across the country. Today, Group Two is the marketing partner for many of the country’s most successful builders from coast to coast.

Mollie is also a sought after speaker on all subjects pertaining to builder marketing and has been a featured speaker at The International Builder show for many years. Mollie works with a wide range of audiences from small team training sessions to major conferences and takes great pride in the many companies she and her team have helped to accomplish remarkable success.

To listen to Mollie’s Podcast episode click HERE:

To learn more about the topics and speakers please visit: www.newhomesalesplus.com/retreat


Thank you ECI Lasso CRM-this event would not be possible without your support!

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